Grant Name: Factor – Marketing and Promotion for Non-FACTOR-Funded Sound Recordings





This program has rolling deadlines. You can apply as soon as the qualifying sales threshold or radio chart position has been achieved, but no later than 12 months after commercial release.


This program supports the marketing of commercially released full-length sound recordings that were not acquired or produced with FACTOR funding. The sound recording must have been commercially released and achieved a qualifying sales threshold or had a track charting on commercial radio.


  • General Artist
  • Record Label 2
  • Record Label (Approved)
  • Record Label 3
  • Record Label 4
  • Artist 2
  • Artist 3
  • Artist (Approved)

Artists may apply on their own behalf if they retain the exploitation rights to the sound recording. If a record label controls the exploitation rights to the sound recording, the record label must apply. Artist applicants must have an approved Applicant Profile. Record labels must have a reviewed and rated Applicant Profile.

Funding Amount

Funding is a grant. 50% is paid on approval and the remainder is paid on final completion of each component. The percentage of FACTOR’s contribution to each component is 75%, to the project maximum of $20,000, plus up to $5,000 in additional funding through the Radio Marketing component.

Contact Information

247 Spadina Avenue, Third Floor
Toronto, ON M5T 3A8
416 696 2215

Processing Fee



Arts, Culture

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